passive recreation (2012)

It’s not that I don’t love looking at a Wes Anderson film really hard, or that Moonrise Kingdom wasn’t worth looking really hard at. But, about an hour into The Campaign there is a can of Cheerwine sitting on the coffee table in front of the main character, the scene changes, the can is gone and the movie plays on. I want to believe it was some sort of inside joke rather than product placement for those who know what Cheerwine is and a treat for those who notice it. That possibility of it going unnoticed as well as the reward of satisfaction for looking and understanding made it all that much more appealing. I appreciate the simplicity and power of that random soda can filled with geographical and cultural significance so much more than two hours worth of elegant scene transition and composition seen throughout Moonrise Kingdom.